01 / ABOUT BRENDAN MCVEIGH
I’ve spent my career inside the work.
My perspective comes from operating across digital strategy, ecommerce, CRM, paid media and technology—not just advising from the sidelines.
Operator first. Advisor second.
For more than a decade, I’ve worked where wine, DTC and digital commerce intersect—helping teams connect business objectives to customer behavior and practical implementation.
That operating experience shapes the questions I ask. Strategy has to account for the realities of inventory, club value, hospitality, wholesale relationships, technology, measurement and the people responsible for making the work happen.
I help teams see the decision more clearly, make the tradeoffs explicit and shape a path forward that fits the business. The goal is independent judgment and useful momentum—not a full-agency pretense.
EXPERIENCE
10+ years
Across wine, ecommerce, DTC and digital growth.
PERSPECTIVE
Wine focused
Business context across the customer journey, not isolated channel advice.
ENGAGEMENT
Senior led
Direct, independent guidance from strategy through implementation.
Good advice should make the decision clearer—and the next step more achievable.