01 / About Brendan McVeigh
I build the foundations that make digital work.
Digital Marketing Wine is my independent winery consultancy. I bring together people, processes and tools across websites, ecommerce, advertising, email and marketing technology, connecting strategy with the work of implementation.
02 / My perspective
Built inside the wine business.
I’ve spent more than a decade in wine ecommerce and digital marketing. I plan around inventory, allocations, club economics, hospitality and wholesale relationships, not just channels.
I’ve built strategies and systems that teams could continue building on years later. I look for sound fundamentals: reliable customer data, connected systems, useful measurement and clear ownership. The details matter, from how an email reaches the right customer to how an order moves between systems.
03 / Selected experience
Foundations behind the results.
Crimson Wine Group
As Director, Digital & Revenue Marketing, I owned digital strategy, budget and execution across seven wine brands. Ecommerce revenue grew 2.5x, from $2.6M to $6.5M. I built customer infrastructure including Salesforce Marketing Cloud for a 120K+ CRM audience.
J Vineyards & Winery
As CRM & Digital Marketing Manager, I was directly responsible for ecommerce revenue, which grew 51% over two years. I led Salesforce migration, segmentation and lifecycle programs.
Schneider Electric
As Technical Product Owner for Salesforce Marketing Cloud, I prioritized a global platform roadmap across marketing, IT, data, privacy, cybersecurity and regional teams.
Independent consulting
Today, I help wineries connect the day-to-day work of paid media, email, ecommerce and websites with the systems and people behind it.
04 / How I work
Focused projects and lasting partnerships.
I work with winery owners and DTC, ecommerce, marketing and technology teams. Most client relationships extend beyond the initial project, with continuing support to connect the work, strengthen capabilities and keep improving.
Focused projects
Diagnostics, roadmaps and platform decisions grounded in the business, the people doing the work and the systems already in place.
Ongoing partnerships
Paid media management, ecommerce operations, website development support and multi-month SEO or GEO programs.
Additional team capacity
Senior support for major initiatives and integrations, alongside internal teams and specialist partners.
Clear ownership
We agree on responsibilities, handoffs and measures of progress before work begins, so the plan has people and processes behind it.
05 / Key facts
Digital Marketing Wine.
- Founder
- Brendan McVeigh
- Type
- Independent winery digital strategy and enablement consultancy
- Based
- Northern California
- Core services
- Digital strategy, ecommerce and DTC, paid media and growth, websites, SEO, GEO, AI and marketing technology
- Engagements
- Focused projects, multi-month programs and long-term partnerships
- Website
- digitalmarketingwine.com
06 / Frequently asked questions
Before we begin.
Who will I work with?
You work directly with me. I work alongside your internal team and specialist partners where the project needs their expertise.
How do we decide where to start?
We start with the business objective, your current systems and team capacity. I recommend a scope that fits the work, whether that is a focused project or an ongoing partnership.
07 / Start a conversation
Let’s make your digital business work better.
Tell me what the business needs to accomplish and where your team could use support.