01 / EXPERTISE
The right digital decision comes before the next tactic.
Independent guidance for wineries navigating strategy, ecommerce, paid media and marketing technology—grounded in how the wine business actually works.
WHAT I DO / FOUR AREAS OF FOCUS
01 / STRATEGY
Digital Strategy
Clarify priorities, uncover opportunity and build a practical roadmap that aligns digital investment with business goals.
02 / COMMERCE
Ecommerce + DTC
Improve the customer journey from discovery to purchase while protecting club value, price integrity and measurable growth.
03 / GROWTH
Paid Media + Growth
Plan, evaluate and improve paid programs around the commercial outcome—not activity for activity’s sake.
04 / TECHNOLOGY
AI + Marketing Technology
Use AI and marketing technology to create leverage, sharpen decisions and reduce complexity without chasing every new tool.
From an unclear question to a practical path.
Engagements stay senior-led and right-sized to the decision at hand. The work can begin with a focused question, a diagnostic or a broader roadmap.
01 / DIAGNOSE
See the real constraint.
Connect customer behavior, commercial goals, data and operating reality before choosing the solution.
02 / DECIDE
Make the tradeoffs visible.
Prioritize the choices that matter, define success and create confidence around where to invest.
03 / DELIVER
Build the practical sequence.
Translate strategy into owners, actions and measurement that the organization can actually implement.