Independent winery digital marketing consultant
Digital strategy & marketing for wineries.
Grow DTC sales, wine club membership and tasting room traffic through better ecommerce, CRM and marketing technology.
01 / Point of view
Wine doesn’t need more digital marketing. It needs better digital decisions.
The opportunity is rarely another channel. It is clearer priorities, stronger customer journeys, and technology that supports the business instead of complicating it.
02 / Expertise
Where better decisions create leverage.
Senior guidance where wine, customer experience, commerce, media and technology meet. The work is scoped around the decision—not an agency menu.
01 /
Digital strategy
Focus investment, priorities and measurement around the business questions that matter.
02 /
Ecommerce + DTC
Reduce friction from discovery to purchase and improve the systems around retention.
03 /
Paid media + growth
Connect media investment to demand, customer value and a disciplined testing plan.
04 /
AI + marketing technology
Apply emerging capabilities where they improve decisions, workflows or customer experience.
03 / Experience
Wine is the work I know best.
My background spans the wholesale and DTC sides of the wine business, with hands-on work across paid media, ecommerce, CRM and the measurement that connects them—including Instacart retail media for wine brands.
10+ yearsAcross wine, ecommerce, DTC and digital growth.
Extension of your teamA small client roster keeps every engagement senior-led and close to the work.
04 / Current thinking
Notes on the business behind digital.
05 / About Brendan McVeigh
I’ve spent my career inside the work.
I’ve built the programs, owned the numbers and lived with the results. I led digital marketing at Crimson Wine Group and J Vineyards & Winery, and I’ve since built roadmaps for premium and luxury wine brands as an extension of their teams.
That operating perspective helps me connect digital decisions to the business and shape a practical path forward.
06 / Start a conversation
Have a digital decision worth thinking through?
If the challenge sits somewhere between wine, ecommerce, marketing and technology, let’s talk.