This blog post by Nordic Morning creates a great framework for understanding the value and approach of embarking on a #digitalmarketing audit. For my friends and colleagues in the #wine world, one particular note is the focus on creating a strategy and digital roadmap that is right sized for the client over the short, medium, and long term. What I also like about the post is the analogy they use with champagne. Check it out and I’d like to hear your comments as well.
Nordic Morning: The ultimate checklist for your digital marketing audit