Category: E-Commerce
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A Plan is Not a Strategy
As a winery, it’s important to remember that developing a digital marketing and e-commerce strategy should come first before building out a plan of action. Let that sink in… All too often, companies dive into tactics without first taking the time to develop a clear strategy. But as Roger Martin, former dean of the Rotman…
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Tips for Improving Your Online Wine Shop
As a winery, it’s crucial to have a strong online presence in order to reach a wider audience and drive sales. However, simply having an ecommerce website isn’t enough. In order to truly succeed in the digital landscape, it’s important to focus on improving the user experience (UX) and design of your ecommerce website. Here…
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Personalized Digital Marketing: How Wineries Can Use Customer Data to Create Tailored Campaigns
Direct-to-consumer (DTC) sales have become increasingly important for wineries, as more customers are buying wine online and through tasting rooms. However, in order to truly unlock the power of DTC sales, wineries must be able to effectively use their first-party data. This data can provide valuable insights into customer behavior, preferences, and demographics, which can…
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How to Optimize Wine Marketing for Mobile Users
As we spend more and more time on our mobile devices, it’s increasingly important for wineries to optimize their marketing efforts for mobile users. In fact, it’s estimated that over 60% of all internet traffic comes from mobile devices, making mobile optimization a critical component of any wine marketing strategy. Here’s a closer look at…
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Mastering Advanced Google Analytics Goals for Wineries: A Step-by-Step Guide
As a winery, it’s important to track your online performance and understand how visitors interact with your website. One of the best ways to do this is by setting up Google Analytics goals. With goals, you can track key metrics like e-commerce sales, add-to-cart events, conversion rates, and more. In this blog post, we’ll dive…
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Instacart advertising strategy for wineries
Instacart is a popular grocery delivery service that allows consumers to shop for groceries online and have them delivered to their doorstep. For wineries, selling wine through Instacart can be a valuable way to reach a wider audience and drive sales of wholesale SKUs. One key benefit of selling wine through Instacart is the convenience…
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Driving Sales and Building Brand Awareness: The Benefits of Focusing on Lifetime Value for Wineries
As a digital marketer at a winery, it is important to measure the success of your marketing efforts and understand the return on investment (ROI) that you are achieving. While it is common to focus on the immediate ROI of a marketing campaign, such as the revenue generated from the first e-commerce purchase, it is…
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Advertising Wine and Wine Tasting Experiences Using User Generated Content (UGC)
As a wine marketer, it is important to find creative and effective ways to reach and engage with your target audience. One powerful tool at your disposal is user generated content (UGC). UGC refers to content that is created and shared by your customers, rather than by your business. This can include reviews, ratings, photos,…
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Maximize Your Impact: The Importance of Focusing on High-Converting Ads for Wine Marketers
As a wine marketer, it can be tempting to focus on creating as many ads as possible in the hopes of reaching a wider audience. However, it is important to remember that not all ads are created equal. Rather than simply creating more ads, it is important to focus on creating high-converting ads that effectively…
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Hiring Plan for Wine E-commerce
In building out your strategy and hiring plan for supporting #ecommerce and #digitalmarketing, the advice from Lauren Stiebing below rings true. After doing the work to assess the current state and and future aspirations, it is important to then move forward and build the team. By getting key leaders in place, they can start to take actionable steps to meet…
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Maximizing Your Marketing Budget: How to Choose the Best Wine Digital Marketing Agency
As a winery, it is important to allocate your marketing budget wisely in order to achieve the best results. Choosing the right digital marketing agency can be a key factor in maximizing your budget and achieving your marketing goals. Here are a few tips for choosing the best wine digital marketing agency for your business:…
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Reaching Your Target Audience: The Role of Multi-Channel Digital Marketing in Wine Marketing
As the digital landscape continues to evolve, it is increasingly important for wineries to leverage multi-channel digital marketing in order to effectively reach and engage with their target audience. When you create a campaign across marketing channels, wineries can reach consumers where they are already spending their time and increase the likelihood that they will…
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Why is email marketing an important channel for wineries to drive DTC revenue?
Email marketing is an important channel for wineries to drive direct-to-consumer (DTC) revenue because it allows wineries to directly reach consumers and send personalized messages and offers. By segmenting their email list and sending targeted messages, wineries can increase the likelihood of conversions and drive sales. One way wineries can use email marketing to increase…
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A digital marketing strategy to drive online club sign-ups
A good digital marketing strategy and marketing funnel can be incredibly effective in convincing consumers to join a wine club online through your website. Here are a few key reasons why: Overall, a good digital marketing strategy and marketing funnel can be incredibly effective in convincing consumers to join a wine club online through your…
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Recommended Reading: The ultimate checklist for your digital marketing audit by Nordic Morning
This blog post by Nordic Morning creates a great framework for understanding the value and approach of embarking on a #digitalmarketing audit. For my friends and colleagues in the #wine world, one particular note is the focus on creating a strategy and digital roadmap that is right sized for the client over the short, medium, and long term. What I…
Digital Marketing Wine 