As a digital marketing and e-commerce expert, I understand that selling wine online is a crucial channel for both Direct-to-Consumer (DTC) and Wholesale teams at wineries. That’s why I offer a range of services to help e-commerce managers at wineries develop and execute effective e-commerce strategies.

My services include:

• E-commerce strategy development: I work with you to understand your business goals and develop an e-commerce strategy that will help you reach your target audience and increase sales. I will help you to create a plan that balances the needs of the business, supports your wine club, and maintains price integrity for the long-term success of your business.
• E-commerce platform selection and integration: I can help you to select the right e-commerce platform for your business and integrate it with your existing systems to ensure a seamless customer experience.
• Shipping pricing strategy: I can help you determine how you can leverage shipping included on specific orders to increase conversions and limit wine discounting.
• Wine club incremental sales: I can help you to optimize your e-commerce channel to drive incremental wine club member sign-ups through access to exclusive products and promotions.
• Website audit: I can provide a comprehensive analysis of your website and identify any issues that may be impacting your e-commerce sales and customer experience.

If you’re ready to take your winery’s e-commerce strategy to the next level, please contact me to schedule a consultation. I look forward to working with you and your team to achieve your business goals!