Digital Marketing Wine

Marin Clean Energy – Brendan McVeigh

Email Marketing with Salesforce Marketing Cloud

I’ve been working with email marketing platforms for more than 20 years, and started with Salesforce Marketing Cloud at Crimson Wine Group in 2018. There I built out our templates, data extensions, and with the help of a developer, a data integration to our CRM. I most recently worked at Schneider Electric as Salesforce Marketing Cloud Product Owner as part of a global build out of SFMC. One important role I played was to ensure the data flowed well with Salesforce Sales Cloud for new leads.

Email Marketing Details

Here are examples of emails from my time at Crimson Wine Group that I included in a slide deck for a panel I was on called, “Send Better Email“, at the 2020 DTC Wine Symposium.

These emails and the examples were set up in Salesforce Marketing Cloud to send marketing emails to subscribers.

Public Policy Institute of California

I led email marketing for PPIC, the Public Policy Institute of California. One project we needed to set up was to automate our emails from our blog posts. I partnered with a developer of FeedOtter to add functionality of Pardot to send these based on our RSS feed from the blog. This integration worked for more than 5 years, even after I left PPIC.