Digital Marketing Wine

Free 30-60-90 Digital Marketing Plan for Luxury Wineries

We are excited to share our 30-60-90 day digital marketing plan for luxury wine marketers! This plan was created in response to the need for a comprehensive resource that would help wine marketers and winery leaders increase their online presence and drive e-commerce sales.

The plan includes specific tasks to be completed in two-week sprints, and we encourage you to use it and share it widely. If you need any help with implementing any of these tasks, please don’t hesitate to reach out to brendan@digitalmarketingwine.com.

SMART Goals:

  1. Increase website traffic by 25% in the next 90 days through targeted social media advertising and SEO optimization.
  2. Achieve a 10% increase in e-commerce sales by improving the online shopping experience and optimizing product pages.
  3. Build a more engaged social media following by increasing engagement rates by 20% through influencer partnerships and user-generated content.

30-60-90 Day Plan:

Weeks 1-2:

  1. Perform an audit of the website and identify areas that require improvement. This includes optimizing website speed, improving the mobile experience, and reviewing the website content to ensure it is SEO optimized.
  2. Research social media influencers in the wine and luxury lifestyle space and compile a list of potential partnerships.
  3. Create a content calendar for email marketing and social media channels, including Instagram, and Facebook, that highlights key events and promotions over the next 90 days.

Weeks 3-4:

  1. Implement website improvements based on the audit findings, including optimizing website speed, improving the mobile experience, and updating website content.
  2. Launch targeted social media advertising campaigns on Instagram and Facebook to drive website traffic and promote new wine releases.
  3. Reach out to social media influencers and initiate partnership discussions.

Milestone – 30 Days

Weeks 5-6:

  1. Analyze the results of social media advertising campaigns and adjust strategies as necessary to improve conversion rates and ROI.
  2. Optimize product pages for e-commerce by improving product descriptions, images, and user reviews.
  3. Develop and implement a retargeting advertising campaign to reach customers who have visited the website but have not made a purchase.

Weeks 7-8:

  1. Launch an email marketing campaign to promote new wine releases and drive sales.
  2. Continue to optimize product pages for e-commerce, including adding customer reviews and improving product images.
  3. Partner with social media influencers to promote wine releases and upcoming events.

Milestone – 60 Days

Weeks 9-10:

  1. Analyze the results of the email marketing campaign and adjust strategies as necessary.
  2. Implement improvements to the checkout process to make it easier for customers to make a purchase.
  3. Partner with social media influencers to create user-generated content for social media channels.

Weeks 11-12:

  1. Launch a paid search advertising campaign to drive traffic to the website and improve brand awareness.
  2. Develop and launch a referral program to incentivize customers to refer their friends to the website.
  3. Analyze the results of the past 90 days and develop a plan for ongoing digital marketing efforts.

Milestone – 90 Days

This 30-60-90 day plan is designed to achieve the three SMART goals identified at the beginning of this exercise. The plan includes a focus on website optimization, social media engagement, and e-commerce sales, with each of these areas addressed in the initial few weeks.

As the plan progresses, there is a focus on partnerships with social media influencers, improving product pages, and launching retargeting and paid search advertising campaigns to drive website traffic and increase sales. The plan ends with an analysis of the results achieved over the past 90 days and the development of an ongoing digital marketing plan.

Note About This Blog Post

This content was created with the help of OpenAI’s GPT-4 language model, ChatGPT, based on prompts and content curation by the team at DigitalMarketingWine.com. The AI created content was further reviewed and edited by a digital marketing expert. The information provided is based on industry best practices, and should be used for general guidance. To implement these strategies and tactics requires additional support and adaptation to business needs.

brendanmcveigh

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