January is usually a month to review and flesh out plans for the year. As you look ahead at developing creative assets, it is important to decide how you plan to incorporate video into your digital marketing strategy.
Short form video content can be an effective marketing strategy for wineries looking to increase their reach and engage with potential customers. By creating short, attention-grabbing videos for platforms such as Instagram, TikTok, and YouTube, you can showcase your brand and products in a visually appealing way.
Here are a few tips for creating and optimizing short form video content for your winery:
👉 Keep it short and to the point: Short form videos should be concise and get to the point quickly. Aim for videos that are 30 seconds to a minute long, depending on the platform. Pro tip: The same video footage can be edited to different lengths, so consider a cut for 6 seconds, 15 seconds, and 30 seconds.
👉 Use visually appealing graphics and graphics: Use visually appealing graphics, such as highlighting your winery experiences and or key staff, to grab people’s attention and make your videos more engaging. Pro tip: Be careful when including logos because they can make it challenging when a video is cropped from landscape to portrait when posted to Instagram stories.
👉 Use music and sound effects: Music and sound effects can add an extra layer of engagement and interest to your videos. Choose music and sound effects that fit your brand and the tone of your videos. Music licensing can be tricky, so be sure to take this into consideration based on the platform you plan to post the video to. Pro tip: It’s good to remember that videos on Facebook are usually watched on mute, while YouTube has audio on.
👉 Include a call to action: Make it clear to viewers what you want them to do next, whether it is to visit your website, book an experience, sign up for your wine club, or follow you on social media.
👉 Add closed captioning to increase accessibility and add the transcript both the platforms and any landing pages for additional SEO benefits. If you are hiring a videographer, be sure to include this in the project scope, as it should be part of the deliverable and there are good tools for creators to do this in an efficient way. Pro tip: Be sure to double check the text, because auto-captioning of wine specific vocabulary including AVAs tend to be riddled with errors.
With all the work that goes into the production of a video, especially highly produced ones, you also need to take the next step and publish the videos and allocate ad dollars to reach existing followers and new targeted audiences to maximize the impact of your investment in video.
By following these tips, you can create engaging short form video content that helps you reach a wider audience and increase brand awareness for your winery.
Digital Marketing Wine 